Ulta Beauty Expands Textured Haircare Portfolio With The Potion Studio Launch

By Emma Sandler · Beauty Independent · 2026-08-18

According to Beauty Independent, Ulta Beauty has added The Potion Studio to its digital storefront and is rolling the brand out to 460 physical locations this month. The independently funded label expects the partnership to quadruple its revenue by 2026. This expansion follows th

According to Beauty Independent, Ulta Beauty has added The Potion Studio to its digital storefront and is rolling the brand out to 460 physical locations this month. The independently funded label expects the partnership to quadruple its revenue by 2026. This expansion follows th