Affiliate Tracking Scandal Hits High-Profile Beauty Startup Phia

By Erica La Sala · Beauty Independent · 2026-07-22

According to Beauty Independent, the AI shopping assistant Phia is facing widespread backlash following allegations of cookie stuffing to claim unearned sales commissions. The startup, which recently secured $43 million from celebrity investors, was suspended by the affiliate net

According to Beauty Independent, the AI shopping assistant Phia is facing widespread backlash following allegations of cookie stuffing to claim unearned sales commissions. The startup, which recently secured $43 million from celebrity investors, was suspended by the affiliate net