Fashion Fair Shifts Strategy Toward Mature Consumers Following Sephora Exit

By Rachel Brown · Beauty Independent · 2026-08-18

Fashion Fair Shifts Strategy Toward Mature Consumers Following Sephora Exit

According to Beauty Independent, Fashion Fair owners Desirée Rogers and Cheryl Mayberry McKissack are pivotting the brand away from mass-retail trends after departing Sephora. The duo, who revived the historic company after purchasing it out of bankruptcy in 2019, found that the

According to Beauty Independent, Fashion Fair owners Desirée Rogers and Cheryl Mayberry McKissack are pivotting the brand away from mass-retail trends after departing Sephora. The duo, who revived the historic company after purchasing it out of bankruptcy in 2019, found that the