California Naturals Targets the Family Market With New Kids Personal Care Category

By Jessica Chia Morris · Beauty Independent · 2026-07-20

According to reporting from Beauty Independent, California Naturals is moving beyond adult essentials to capture the household market by launching a six-item children's collection. The startup secured series B funding and installed a new chief executive shortly before bringing it

According to reporting from Beauty Independent, California Naturals is moving beyond adult essentials to capture the household market by launching a six-item children's collection. The startup secured series B funding and installed a new chief executive shortly before bringing it