Sephora Accelerate Selects Forta Cosmetics to Scale Sweat-Resistant Makeup Segment

By Taylor Bryant · Beauty Independent · 2026-07-21

According to Beauty Independent, WNBA player Lexie Hull and former private equity investor Sarah Guller have secured a spot in the Sephora Accelerate program for their brand, Forta. The startup, which launched in March with a sweat-resistant setting spray, aims to bridge the gap

According to Beauty Independent, WNBA player Lexie Hull and former private equity investor Sarah Guller have secured a spot in the Sephora Accelerate program for their brand, Forta. The startup, which launched in March with a sweat-resistant setting spray, aims to bridge the gap