Apple Unveils First Touchscreen MacBook Pro Models Starting at $2,899

LOS ANGELES — Apple introduced its first touchscreen MacBook Pro laptops on Wednesday, marking a significant hardware design shift for the company's premium computer lineup. Preorders opened immediately following the announcement, with official store availability scheduled for Nov. 6.

The new touchscreen lineup starts at $2,899 for the 14-inch model, while the larger 16-inch version begins at $3,399. The devices feature Apple's M5 Pro and M5 Max processors, a specialized display, and an integrated interface cutout similar to recent smartphone designs, departing from traditional input methods restricted to keyboards and trackpads.

The pricing represents a substantial increase over conventional models in the company's product roster. A non-touchscreen 14-inch MacBook Pro announced earlier in the week starts at $1,999, utilizing standard display hardware and updated base processing chips.

The product rollout comes amid broader price adjustments across the personal computing market. Industry-wide hardware costs have escalated due to ongoing global shortages in memory and storage components, largely driven by expanding demand for artificial intelligence and cloud computing infrastructure.

Overall personal computer market conditions remain constrained, with global industry shipments declining 21 percent year-over-year in the third quarter. The new laptops follow several recent hardware updates from the technology company, including revised tablet and desktop models.