Apple Unveils First Foldable Smartphone and iPhone 18 Pro Under New CEO John Ternus

Industry Pulse News Desk · 2026-09-09

Apple introduced its long-awaited foldable iPhone Duo alongside updated flagship models during Chief Executive Officer John Ternus's first product keynote.

CUPERTINO, Calif. — Apple Inc. introduced its first foldable smartphone, dubbed the iPhone Duo, alongside the flagship iPhone 18 Pro lineup on Wednesday. The event marked the inaugural product keynote for Chief Executive Officer John Ternus, who assumed leadership of the technology giant earlier this month.

The newly unveiled iPhone Duo features two displays that open to roughly the size of a tablet and fold down into a compact passport-style format. To address crease issues common in foldable screens, the device utilizes a custom polymer texture to maintain a flat surface. The phone incorporates dual batteries offering up to 44 hours of battery life on the outer screen, side-mounted Touch ID, and operates exclusively via eSIM technology.

Alongside the foldable device, Apple announced the flagship iPhone 18 Pro and Pro Max, the Apple Watch Series 12, Apple Watch Ultra 4, and fifth-generation AirPods. The hardware updates arrive as industry analysts anticipate price adjustments across premium smartphone lines following global memory chip shortages that have increased component costs.

On the software side, Apple highlighted a new feature called Siri recap, which leverages ambient listening to generate automated summaries of spoken conversations. The launch event represents Ternus's first major opportunity to outline the company's hardware roadmap to consumers and investors.