Fragrance Formulation Shifts Toward Natural Fruit Accords and Technical Longevity

By Kara Nesvig · Allure · 2026-07-21

Allure reports that the fragrance industry is moving away from synthetic fruit tropes to embrace sophisticated compositions that offer depth and modernity. By leveraging new natural extracts for fine perfumery, developers are repositioning fruity scents as approachable yet comple