Beauty Brands Risk Reputations by Adopting Manosphere Maxxing Slang

By James Manso · Allure · 2026-07-22

Allure reports that the beauty industry is increasingly co-opting the extreme vocabulary of the manosphere to market everything from fragrances to invasive clinical treatments. While these maxxing suffixes successfully drive viral engagement on platforms like TikTok, the underlyi

Allure reports that the beauty industry is increasingly co-opting the extreme vocabulary of the manosphere to market everything from fragrances to invasive clinical treatments. While these maxxing suffixes successfully drive viral engagement on platforms like TikTok, the underlyi