Vegetable Based Fragrances Gain Traction as Consumers Demand Sensory Realism

By Lori Keong · Allure · 2026-08-20

Vegetable Based Fragrances Gain Traction as Consumers Demand Sensory Realism

Allure reports that the fragrance market is pivoting toward vegetal compositions that prioritize earthy authenticity over traditional floral arrangements. Major players like Maison Margiela and Jo Malone are increasingly utilizing notes of tomato, beet, and carrot to satisfy a gr

Allure reports that the fragrance market is pivoting toward vegetal compositions that prioritize earthy authenticity over traditional floral arrangements. Major players like Maison Margiela and Jo Malone are increasingly utilizing notes of tomato, beet, and carrot to satisfy a gr