Scentbird Executive Outlines Modern Floral Composition and Longevity Standards

By Christa Joanna Lee · Allure · 2026-08-08

Allure recently examined the technical construction of contemporary floral fragrances through testing and expert consultation. Jeniece Trizzino, vice president of innovation at Scentbird and Drift, explains how specific base notes like amber and sandalwood are essential for exten

Allure recently examined the technical construction of contemporary floral fragrances through testing and expert consultation. Jeniece Trizzino, vice president of innovation at Scentbird and Drift, explains how specific base notes like amber and sandalwood are essential for exten