Mature Beauty Brands Prioritize Nuanced Gray Pigments and Soft Textures for Aging Brows

By Christa Joanna Lee · Allure · 2026-08-18

Allure reports that as brow hairs become finer and skin texture changes with age, the makeup industry is shifting away from traditional brown and black pigments. Modern brow pencils from brands like Benefit Cosmetics and Jones Road now feature specialized cool-toned gray shades d

Allure reports that as brow hairs become finer and skin texture changes with age, the makeup industry is shifting away from traditional brown and black pigments. Modern brow pencils from brands like Benefit Cosmetics and Jones Road now feature specialized cool-toned gray shades d