ABC News Ends Long Today Win Streak as GMA Reclaims Total Viewer Lead

By mmwachiro · Adweek · 2026-07-15

Adweek reports that ABC News’ Good Morning America broke a 24-week winning streak held by NBC’s Today during the week of July 6. By attracting 2.809 million total viewers, GMA achieved a narrow margin of 24,000 over its rival. While ABC gained momentum in overall reach, NBC maint

Adweek reports that ABC News’ Good Morning America broke a 24-week winning streak held by NBC’s Today during the week of July 6. By attracting 2.809 million total viewers, GMA achieved a narrow margin of 24,000 over its rival. While ABC gained momentum in overall reach, NBC maint