Cognitiv CEO Argues Deep Learning Superiority Over Generative AI for Media Buying

By Eva Kis · Adweek · 2026-07-14

According to reporting from Adweek, Jeremy Fain of Cognitiv is urging marketers to shift their focus toward deep learning algorithms that utilize massive first-party datasets. The strategy prioritizes predictive modeling for creative performance and real-time bid optimization ove

According to reporting from Adweek, Jeremy Fain of Cognitiv is urging marketers to shift their focus toward deep learning algorithms that utilize massive first-party datasets. The strategy prioritizes predictive modeling for creative performance and real-time bid optimization ove