Semafor Rejects Mass Reach by Appointing New Head of Video for Elite Audiences

By Mark Stenberg · Adweek · 2026-07-14

According to Adweek, the digital news start-up Semafor has hired Adam Banicki to lead its video expansion, prioritizing high-value viewers over viral metrics. Banicki, formerly of Fortune and The Wall Street Journal, will coordinate both editorial and commercial efforts as the co