Palantir Expands Into Marketing Data Through Major Partnerships With Stagwell And Zeta Global

By Mark Stenberg · Adweek · 2026-09-23

Adweek reports that Palantir is aggressively pivoting from government defense contracts to commercial media and marketing deals. The data analytics firm has recently secured long-term agreements with Fox News Digital, USA Today Co., and Stagwell to overhaul their internal data ar