MLS Launches Largest Ever Marketing Push to Capture World Cup Momentum

By mmwachiro · Adweek · 2026-07-13

According to reporting from Adweek, Major League Soccer is initiating a massive coordinated promotional blitz to capitalize on the audience surge following the global tournament. Chief Marketing Officer Radhika Duggal is overseeing the effort, which includes a flagship campaign t

According to reporting from Adweek, Major League Soccer is initiating a massive coordinated promotional blitz to capitalize on the audience surge following the global tournament. Chief Marketing Officer Radhika Duggal is overseeing the effort, which includes a flagship campaign t