Viant and TVision Reveal Only Nine Minutes of Daily Ad Attention for TV Consumers

By Melissa Ward · Adweek · 2026-09-28

Viant and TVision Reveal Only Nine Minutes of Daily Ad Attention for TV Consumers

According to reporting from Adweek, new data presented at the ADWEEK Exchange in Detroit highlights a significant gap between media exposure and actual viewer engagement. While the typical American consumer spends nearly four hours daily with video content, research from TVision

According to reporting from Adweek, new data presented at the ADWEEK Exchange in Detroit highlights a significant gap between media exposure and actual viewer engagement. While the typical American consumer spends nearly four hours daily with video content, research from TVision