Omnicom Leadership Outlines Strategy for Agency Pitching and AI Integration

By mmwachiro · Adweek · 2026-07-14

Adweek reports that agency leaders are rethinking the mechanics of client acquisition and internal technological adoption. During a recent summit, executives from Omnicom and industry consultancies discussed why pitches often fail to mirror actual working conditions and how top-d

Adweek reports that agency leaders are rethinking the mechanics of client acquisition and internal technological adoption. During a recent summit, executives from Omnicom and industry consultancies discussed why pitches often fail to mirror actual working conditions and how top-d