Pattern Beauty Scales Through Sitcom Nostalgia and Community Driven Creative

By Eva Kis · Adweek · 2026-08-07

Pattern Beauty Scales Through Sitcom Nostalgia and Community Driven Creative

Adweek reports that Tracee Ellis Ross’s hair care brand achieved a 200% surge in web traffic by ditching traditional beauty aesthetics for comedic storytelling. Instead of typical glossy advertisements, Pattern Beauty utilized a modest budget and a strategic television reunion to

Adweek reports that Tracee Ellis Ross’s hair care brand achieved a 200% surge in web traffic by ditching traditional beauty aesthetics for comedic storytelling. Instead of typical glossy advertisements, Pattern Beauty utilized a modest budget and a strategic television reunion to