Asics Parodies Nature Documentaries to Combat Global Sedentary Lifestyles

By Brittaney Kiefer · Adweek · 2026-10-02

According to Adweek, Asics has launched a ten-minute satirical film titled Human Nature that adopts the style of a wildlife documentary to highlight modern physical inactivity. Narrated by Sigourney Weaver, the campaign focuses on three characters trapped in screen-heavy environm

According to Adweek, Asics has launched a ten-minute satirical film titled Human Nature that adopts the style of a wildlife documentary to highlight modern physical inactivity. Narrated by Sigourney Weaver, the campaign focuses on three characters trapped in screen-heavy environm