Higgsfield AI and Adweek Showcase Agency Talent During Brandweek Adathon

By Melissa Ward · Adweek · 2026-09-25

Adweek reports that Mexico City-based agency AI-R Studio won a high-profile creative competition by leaning into the tension between human directors and synthetic media. The contest tasked participants with producing an advertisement using Higgsfield AI tools within a four-week w

Adweek reports that Mexico City-based agency AI-R Studio won a high-profile creative competition by leaning into the tension between human directors and synthetic media. The contest tasked participants with producing an advertisement using Higgsfield AI tools within a four-week w