Zhanna Yagafarova
Section Editor, Hospitality Technology & Guest Experience
Zhanna Yagafarova is a recognized hospitality technology, guest experience, and international events professional whose work spans major international hotel brands, large-scale hospitality projects, and guest-facing technology implementations across international markets.
Throughout her career, she has worked on hotel openings, rebranding projects, technology deployments, and guest-facing technology initiatives across Eastern Europe, Caucasus, and Central Asia. Her portfolio includes projects with major international hotel brands, as well as hospitality technology implementations supporting hotel operations, guest connectivity, entertainment systems, digital signage, and brand-compliance programs.
Over the years, Zhanna has completed more than 100 hotel projects, including new property openings, renovations, technology upgrades, and brand transitions. She was among the early professionals within her organization to recognize the long-term growth potential of Central Asia as a hospitality destination and played a significant role in developing hotel technology projects across emerging markets.
Beyond hospitality technology, Zhanna has extensive experience in international event management. Her background includes projects connected with the 2014 Winter Olympics, 2018 FIFA World Cup, large-scale corporate events and international summits.
Zhanna combines operational hospitality expertise with a deep interest in guest experience, cultural intelligence, international travel, and the evolving role of technology in service industries.
Her writing focuses on the intersection of hospitality technology, customer experience, hotel operations, international events, and human-centered service design.